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Technology Services

Website Design

Structure, UX and visual design for sites that have to explain something complicated.

Website Design — representative deliverable
Overview

Website Design

Technical B2B websites fail for a consistent reason: they are designed as brochures when their visitors arrive with specific questions. Does this company do the exact thing I need? Have they done it at my scale? What will it cost, roughly? How do I start? A beautiful site that buries those answers converts worse than a plain one that surfaces them.

We start with the questions your buyers actually ask, which usually means talking to your sales team rather than to a marketing brief. Information architecture follows from that, then wireframes, then visual design — in that order, because designing screens before deciding what belongs on them produces attractive sites nobody can navigate.

Design is delivered as a working system, not a set of pictures: type scale, colour tokens, spacing, component states and responsive behaviour all specified so the build matches the design and future pages stay consistent.

What you receive

Every item below is issued in your own template, with your layer conventions, title block and revision scheme.

  • Discovery — buyer questions, competitor review, current-site analysis
  • Information architecture and full sitemap
  • Wireframes for every unique page template
  • Visual design of all templates at mobile, tablet and desktop
  • Design system — type scale, colour tokens, spacing, elevation
  • Component library with interactive and error states specified
  • Responsive behaviour documented at every breakpoint
  • Accessibility review — contrast, focus order, target sizes
  • Interactive prototype for review and stakeholder sign-off
  • Developer handover pack with assets and specifications

Production detail

Typical turnaround3–6 weeks by page-template count
DeliverableFigma file with a documented, reusable design system
Breakpoints360 / 576 / 768 / 992 / 1200 / 1400 px
AccessibilityWCAG 2.1 AA targeted from the design stage
Review roundsTwo included per stage
HandoverFigma access, exported assets, written specification

Software and formats

We work in your toolchain. If something you use is not listed, ask — the list below is only what we use most.

FigmaAdobe IllustratorAdobe PhotoshopMaze

Frequently asked

No. Most projects work within an existing brand — we will extend the palette and type system where the brand does not cover interface needs like states, alerts and data display, and hand back the extension as a documented addition to your brand guidelines.

Yes, and for technical businesses we would encourage it. Our writers work with your engineers to produce copy that survives scrutiny from a knowledgeable reader, which generic agency content generally does not.

Two per stage — architecture, wireframes, visual design. In practice most projects use fewer, because getting the architecture agreed before any visual work starts removes the usual cause of late redesign.

Every template is designed at mobile, tablet and desktop explicitly rather than left for the developer to infer. Technical B2B traffic is more desktop-weighted than consumer, but mobile is still typically thirty to forty percent and it is designed for properly.
Technology Services overview Website Development
Step 1 of 4 in Technology Services

Send one website design job and see how we work

Scope, price and programme come back in writing before anything starts. Most first projects are a single deliverable so you can judge us on output, not on a pitch.

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