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Technology Services

Digital Marketing

SEO, paid search and content programmes for long-cycle technical sales.

Digital Marketing — representative deliverable
Overview

Digital Marketing

Marketing a technical service is a different problem from marketing a product. Search volumes are small, the buyer is expert, the sales cycle runs months, and the metric that matters is qualified enquiries rather than traffic. Agencies used to consumer work tend to optimise the wrong number and report it enthusiastically.

We build programmes around the terms your actual buyers use, which are often specific, low-volume and high-intent. Content is written to be useful to someone who already understands the field — technical explainers, worked examples, honest comparisons — because that is what earns links, rankings and trust in specialist sectors.

Reporting shows what happened to enquiries and pipeline, not just sessions and impressions. If a channel is not producing qualified enquiries we will recommend stopping it, including when that reduces our own scope.

What you receive

Every item below is issued in your own template, with your layer conventions, title block and revision scheme.

  • Technical SEO audit and remediation plan with priorities
  • Keyword research focused on buying intent rather than volume
  • On-page optimisation across all key pages
  • Content strategy and an editorial calendar
  • Technical article and case study writing
  • Google Business Profile and local SEO where geography matters
  • Paid search campaign build, management and negative-term hygiene
  • Landing page development and conversion testing
  • LinkedIn campaign management for B2B targeting
  • Monthly reporting on enquiries and pipeline, with commentary

Production detail

EngagementMonthly retainer, minimum three months to be meaningful
Typical time to resultSEO 3–6 months; paid search within weeks
ReportingMonthly written report plus a live dashboard
Ad spendPaid directly by you to the platform, never marked up
Content volume2–8 pieces per month by plan
ReviewsMonthly call, quarterly strategy review

Software and formats

We work in your toolchain. If something you use is not listed, ask — the list below is only what we use most.

Google Analytics 4Google Search ConsoleGoogle AdsMicrosoft AdsLinkedIn Campaign ManagerAhrefsSemrushScreaming FrogLooker Studio

Frequently asked

Three to six months for meaningful movement on competitive terms, sometimes faster on specific low-competition technical queries. Anyone promising rankings in weeks is either bidding on brand terms or misleading you. Paid search produces data within days, which is why we often run it alongside.

No. You pay the platform directly and we charge a management fee. You can see exactly what was spent and on what, and there is no incentive for us to inflate budgets.

Yes — it is the reason clients come to us rather than a general agency. Our writers work with subject-matter experts, and where the subject is one of our own practice areas we have engineers in house to check it.

We will tell you and recommend stopping it, even when that reduces our scope. A retainer that continues on a channel producing nothing damages the relationship far more than the revenue is worth.
Website Development Mobile App Marketing
Step 3 of 4 in Technology Services

Send one digital marketing job and see how we work

Scope, price and programme come back in writing before anything starts. Most first projects are a single deliverable so you can judge us on output, not on a pitch.

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